A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. Every successful business has a good marketing plan and it is a crucial component that is just as important […]

Create an Elevator Pitch When grabbing someone’s attention, you don’t have much time. Research shows that the average attention span of the typical adult is approximately eight seconds. An elevator pitch is a brief, clearly expressed and persuasive sales pitch. If you successfully engage with your potential customer, then you only have a short amount […]

Innovation is defined as the process of translating an idea or invention into a good or service that creates value or for which customers will pay. In order to be considered an innovation, an idea must satisfy a specific need and be replicable at an economical cost. It is in important to remember that it’s not […]

Definition of SEO  SEO refers to ‘Search Engine Optimisation’, essentially an umbrella term to ensure the visibility of your website and it’s content on the search engine results page. Ensuring your website is SEO compliant will position your website to be found properly when users are searching the web. Onsite SEO  Onsite SEO involves technical […]

An entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit. Sara Blakely, Bill Gates, Martha Stewart, Sir Richard Branson, are just a few examples of extremely successful entrepreneurs that made it big. Anyone can become a successful entrepreneur, provided that they are passionate and willing to put in the hard work and most importantly take risks. The following are a few steps you can follow on your journey to becoming a successful entrepreneur.

Machine learning can be defined as the science of teaching computers to learn and execute tasks based on examples (past data) instead of programming each activity. This approach allows the machine (program/Algorithms) to explore various possibilities and improve results. Recently, the term has become a buzz word in the media space, often used in parallel […]

Living in a world where technology is the prime driving force of the future is often quite an intimidating concept to grasp, particularly if you’re not quite tech savvy. Check out our four simple tips to understanding the tech world better.

This year’s sixth edition of the MTN Business App Awards saw SovTech scoop up the award for Best Education Solution for the innovative entrepreneurship app created for The Awethu Project.

Sitting on a big idea? We share tips on how to effectively maximise success for your business by turning a simple idea into the next big innovation…

The idea of self-driving cars has ceased to be a futuristic notion; they are a reality, with mounting excitement, concern and investment potential as the capabilities of driverless vehicles grow. Speculations abound of what the future may hold for our roads and road-user cultures ranging from something close to a utopia – where no one […]

In today’s society, we are exposed to multi-cultural and multi-lingual situations almost daily. We often interact with foreign language speakers even if they are engaging with is in our mother tongue. Not only that, but many of us love to travel to far out and exotic places. This all adds to the allure of learning […]

Custom business software is tailor-made software developed to meet the important needs and objectives of a certain organisation or user(s). Custom business software is designed and developed to accommodate the user’s performance expectations and preferences while ensuring maximum efficiency, and reducing cost and time. Most businesses use custom software in daily operations like; Finance and […]

What is the importance of ecommerce software in South African businesses?  The world is experiencing unprecedented transformation in how businesses are run and incorporating an online store to your business model opens up windows of opportunity. Some businesses nowadays are purely run via an ecommerce platform. Technology is churning out many exciting opportunities that are […]

Customer Relationship Management (CRM) is made up of a set of strategies, technologies and practices that aim to build strong relationships with customers in order to increase revenue. Customers’ loyalty to your brand can be increased through developing a relationship with your customers. In the modern business world, Customer Relationship Management (CRM) has become a […]

Introduction There is a global increase in smartphone usage, as they become more efficient and can be used in all aspects of our everyday lives.  Businesses and technologists alike realise the importance of having their app in a smartphone, whether it is the Apple iPhone or Android phones. In the African continent, South Africa is […]