Some of the leading brands who trust in our software expertise.
SEARCH ENGINE MARKETING
Marketers need to build digital relationships and reputation before closing a sale.
Search Engine Optimization (SEO)
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
Pay-per-click advertising (PPC)
Pay per click advertising, whether this is through Google Adwords, Bing Ads, Facebook Ads or even Twitter promoted tweets, is a great way to reach your potential customers fast and promote your products or services. Since in PPC you only pay when your ad gets a click. Thus, it makes it easy to manage your costs and to calculate your estimated ROI.
Social Media Marketing (SMM)
For an advertising strategy, social media marketing is possibly the most cost-effective way. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Social Media Marketing is to help validate your brand.
Traditional processes are great, but more than that we commit to ultimately value:
- Ensures business online survival
- Higher ROI from your campaigns
- Cost-effective over Traditional Marketing
- Earn people's trust and build brand reputation
How Our Search Engine Marketing Works
Once we have assembled your Agile Digital Marketing team, we commence our kick-off planning and alignment process known as Sprint Zero.
Affirm Effective Strategy
- Define your audience
- Identify their needs and how your products can serve these needs.
Choose the Best Keyword Phrases
- Select the most important keyword phrases for your business.
- Employ keyword research tools provided by Google Adwords, Moz, SEMrush, HubSpot
Optimize Your Site for organic search
- Organize content to effectively market your business
- Focus on effective website structure to suite your hood code.
- Use Website "crawlable to index your pages
Attract Quality Links
- Use keyword phrases relevantly in page title tags, heading tags, file names, alt tags and meta tags
- Get website in Online directories and portals
Outline Success Stories
- Intensify efforts on weak points and focus on development to become a large work environ
- Create a B2b channel with clients
- Provision multi-stage level compensation for visitors
- Get multiple Search engine marketing running
- Share your success story
Two week sprint
Following sprint zero, your Agile Digital Marketing team works on a two-week sprint performing a number of ceremonies in order to optimise value and productivity.
Sprint planning is conducted at the start of each project. The sprint plan details the work to be delivered by each member of the Development Team. Sprints are set up in Jira and made visible to all team members and other interested stakeholders resulting in accountability. Tasks are further broken down into story points in order to provide a quantifiable weekly velocity report.
Daily Evaluation meetings occur internally and provide an opportunity for each team member to provide an update to the rest of the team, discuss progress and report any blockers to velocity. Finally each member will let the team know what their deliverables for the day are.
A project meeting that involves all stakeholders and most importantly the client. The purpose of the client standup is to report project progress, communicate any issues faced, and receive business input where required.
See the task progress at the end of each project during the Sprint Review. Clients are invited to participate and get a demo of the deliverables achieved within the sprint.
Once the demo has occurred, the Sprint Retro is held in order to complete the two week sprint cycle. The purpose of the Sprint Retro is to discuss both positive and negative aspects of the project. This results in action learning and allows for continual team growth.
The ability to effectively communicate is paramount during the project development process, which is why we ensure appropriate channels of communication are put in place to help manage the process.
We never forget the power of a face to face conversation. We’ll even get on a plane to meet you at your headquarters.
Jira A real-time reflection of the project activities, the Jira project management platform also has extensive functionality for bug tracking, issue tracking and reporting.
Get accurate insight into your development team’s time spent on making your beautiful project.
Get your own digital project workspace to collaborate, and be notified around project events. The Jira-Slack integration means you get real-time insight into your project progress through automated task tracking notifications.
Digital meeting rooms to allow team collaboration on a global scale.
“Having dealt with previous digital marketing firms, R-Star Tech is unique in that they offer top quality work. Their solutions and ideas have contributed to improving our business and as such, Obi Nig.is proud to be associated with R-Star Tech as our digital marketing partner”
Your Rock Star Team
Our typical Agile Digital Marketing Team consist of 6-8 people including front and backend developers, UI/UX designers, QA Analysts, Product Owners, Business Analysts and Code Masters.
As leaders of the overall product vision, the POs determine what is being built and who it’s being built for.
As the team lead they enforce the program framework and ensure the project progresses at the required velocity by overseeing and removing any impediments.
Responsible for the build of the product through high-quality, robust code.
UI/ UX Designers
The creators of the exceptionally beautiful designs crafted to ensure an excellent end-user experience.
Through extensive testing their role ensures the product is fully functional, free of bugs and meets global standards.
BAs investigate and understand how the business works, ensuring the requirements for the product align with business’ unique needs.
Publications our work has featured on
Our expertise span across a wide range of industries